The right creator is more than a number

Start with the audience

A strong creator partnership starts with a simple question: who are we trying to reach? Look beyond audience size and listen to the conversations already happening in the comments. Relevance gives a story somewhere to land.

Build a relationship, not just a brief

Give creators context, not a script to recite. Share the purpose of the campaign, the audience need, and the essential facts. Then make room for the voice their community already trusts.

Measure what matters

Agree on a useful outcome before the first post goes live. Saves, thoughtful replies, qualified visits, and conversions can tell different parts of the story. Choose the signals that match the goal.